Tag: business

The various Missions Springs Brewing Company's craft beers proudly displayed.

Canadian Craft Beer is Popular in South Korea

Canadian craft beer brewery, Mission Springs Brewing Company, has found it’s audience all the way in South Korea. Co-owners Brock Rodgers and Ken Brookes opened Mission Springs Pub in British Columbia, Canada in 1988. While the company grew they added a brewery and restaurant in 1996. Currently, Mission […]

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5 Game-changing Korean Marketing Campaigns of 2012

5 Award-winning Korean Marketing Campaigns of 2012  Recently, having to relearn all the SNS channels in China (Renren for facebook, Baidu for Google and 20 other channels), I am first-handedly experiencing the painful importance of localization when it comes to marketing. I remember reading a book written by […]