Tag: business

Kpop – a Path to International Success

South Korea’s soft-power approach through Hallyu has shown some amazing success in these recent past years. With international recognition of artists like Psy, BIGBANG and BTS, Kpop has become a powerhouse industry in South Korea. C: BTS Facebook So how did Kpop become so influential today? To understand […]

Canadian Craft Beer is Popular in South Korea

Canadian craft beer brewery, Mission Springs Brewing Company, has found it’s audience all the way in South Korea. Co-owners Brock Rodgers and Ken Brookes opened Mission Springs Pub in British Columbia, Canada in 1988. While the company grew they added a brewery and restaurant in 1996. Currently, Mission […]

5 Game-changing Korean Marketing Campaigns of 2012

5 Award-winning Korean Marketing Campaigns of 2012  Recently, having to relearn all the SNS channels in China (Renren for facebook, Baidu for Google and 20 other channels), I am first-handedly experiencing the painful importance of localization when it comes to marketing. I remember reading a book written by […]