South Korea’s soft-power approach through Hallyu has shown some amazing success in these recent past years. With international recognition of artists like Psy, BIGBANG and BTS, Kpop has become a powerhouse industry in South Korea. C: BTS Facebook So how did Kpop become so influential today? To understand […]
Daejeon ─ The number of startups is showing how much a country’s economy is dynamic. From the beginning of 21st century, millions of idea-based companies newly born and gone at Silicon Valley. Venture capitalist and angel investors supported those business models. During last decade, the world had faced […]
Canadian craft beer brewery, Mission Springs Brewing Company, has found it’s audience all the way in South Korea. Co-owners Brock Rodgers and Ken Brookes opened Mission Springs Pub in British Columbia, Canada in 1988. While the company grew they added a brewery and restaurant in 1996. Currently, Mission […]
With an anticipated comeback this month, I take an indepth look into Kpop- more specifically, Girls’ Generation (소녀시대) and how they have become one of the most successful and anticipated Korean artists not just in Asia, but all around the world. I will also examine how K-Pop has […]
5 Award-winning Korean Marketing Campaigns of 2012 Recently, having to relearn all the SNS channels in China (Renren for facebook, Baidu for Google and 20 other channels), I am first-handedly experiencing the painful importance of localization when it comes to marketing. I remember reading a book written by […]
